One of the best things about yoga is that there is always more to learn. Once starting yoga, many students and even teachers find themselves hungry to learn more. In order to grow your yoga business and capitalize on this need, yoga workshops are a great way to introduce new students to practices and concepts they may not be familiar with.
Find one area of yoga that you feel very confident and knowledgeable in; maybe it’s mantras or inversions or even adjustments or yogic massage or ask your students what type of yoga workshop they would be interested in taking. Use the workshop as a way to get your current students to invite their friends and contacts to experience your style of teaching. Then offer these new leads a way of continuing their yoga education with you, whether it’s a 14-day free trial to your studio or a one-on-one continued study with you.